2018. 2024. Senior Product Designer at solarEdge.

Lead the design and development of mobile applications for homeowners and installers, facilitating monitoring and configuration of solar systems.

  • Conduct comprehensive user research to understand user needs and pain points, translating findings into actionable design solutions.

  • Create detailed wireframes and prototypes to visualize and test new features and improvements.

  • Develop user stories and collaborate with cross-functional teams to implement new features and enhance user experience.

  • Contribute to the design system of the mobile section, ensuring consistency and scalability across the application.

  • Work closely with multiple R&D groups to ensure design consistency and technical feasibility.

  • Successfully managed a mobile application with 3.8 million users in 38 countries, ensuring high user satisfaction and engagement.

2012. 2018. Self-employed.

Collaborated with companies in California, UN Italy, and Israeli startups on projects ranging from branding and websites to event design and e-commerce. Additionally, I partnered with Inbar Edut Studio for joint initiatives.

2009 . 2012. Designer at ICQ.

Part of the design team at ICQ, responsible for the marketing promotions and presentations, onsite web application, and ICQ website.

2006 . 2009 calliopestudios NYC.

It is located in the heart of Brooklyn, and it has offices in Paris and Rome. I specialize in branding, e-commerce, and websites. Designed for clients such as Cingular, Food Networks, HOGAN, Tocca, Jhone Varvatos, FelixRey, and more.

2008 . 2009 ABC News, Multimedia designer, at the Promos department.

I produced promos for network shows such as Good Morning America and Nightline. Part of the team worked on Elections 2008 which was Broadcast in Times Square election night.

2004 . 2007 Desiner at Attractive Limite.

Attractive Graphics is a leading visual communications agency. Participated in brainstorming meetings for advertising concepts. Gained significant experience in identity presentations, print, and exhibition materials.

2000 . 2004 Graphic Designer at DataScope Internet Applications. Datascope specializes in the design and programming of large database Internet applications. In-house designer. Successfully managed many projects in interactive media such as websites, intranet systems, internet applications, computer-based training units, and identity presentations.

1998 . 1999 Graphic and Multimedia Designer for UI. UI specializes in the design and evaluation of user interfaces for web applications and other computer systems. Designed the interface as well as all graphics for a tourist PDA software. Worked independently, as well as within a team.

1997 . 1998 Illustrator for Creator LTD. Creator LTD was an interactive toy development firm. Part of the creative team.

1994 . 1995. Israeli Defence Forces, Israel. Sergeant in the operations room, north border brigade.

Software

Figma, Adobe Creative Suite CS5, Photoshope, Illustrator, InDesign, Flash, Dreamweaver, After Effects, Light Room, Maya 7, basic HTML.

Education

2005 . 2008 Pratt Institute MFA, Digital Arts, 3D Animation Graduated with distinction, won third place in space time SIGRAPH 2009 LA

1997 . 2001 HIT, Israel: Bachelor of science in technological education(B.Sc.T.E) of Design.and a Teaching certificate in Design.